Case Study - Rebuilding a Marketplace for Designers

Overview

Dealjumbo is the go-to platform for creative professionals seeking value-packed bundles of web templates, fonts, typography resources, illustrations, and 3D assets. Unfortunately, their WordPress-based website had become a roadblock due to outdated design, poor performance, and overly complex plugin dependencies that slowed down both the site functionality and scalability.

To solve these challenges, we completely rebuilt their platform with a sleek, responsive design developed using Tailwind CSS and Alpine.js. The transformation resulted in a modern user interface that enhances usability across all devices while making the site visually striking.

We retained WordPress as the core CMS but integrated it with a Roots + Sage-powered system to simplify long-term maintenance and ensure it remained compatible with key features, including Easy Digital Downloads. Performance improvements didn’t stop there—by removing thousands of unnecessary records inherited from the previous system and optimizing caching, we achieved dramatically improved page load times.

The final piece of the puzzle was overhauling Dealjumbo’s email marketing. Mailchimp’s high costs and clunky processes were holding them back, so we migrated the email infrastructure to AWS. Using custom scripts to fully automate newsletter generation with discount codes and other personalized content, we reduced operational costs by 75% and made email campaigns far more efficient.

What we did